DTL is a Hawaiian
Strategy Studio
As a native Hawaiian owned and operated firm, it’s in our DNA to celebrate and elevate our host culture....
This year as we celebrate our 5th anniversary we reflect back on all the things we've done.
We’ve never heard of a Hawaiian Strategy Studio either…
…but we felt Hawai‘i needed one. DTL (detail) is a multidisciplinary studio that helps businesses, governments, organizations, and communities navigate change. Our unique approach, moves clients from where they are to where they need to be.
We’ve built a respected reputation within our community as a creative interpreter of culture through planning and design. Our deep understanding and knowledge of Hawai‘i’s sensibilities and sensitivities has resulted in successfully facilitating dialogs, bridging perspectives and developing appropriate collaborative solutions to both challenging issues and exciting opportunities within our community.
OUR CLIENTS
KŌKUA
DTL is committed to our community and culture and giving back through in-kind kōkua. 20 percent of our time is spent providing in-kind kōkua to support projects, non-profits and causes that champion the community and culture.
- ‘Iolani Classic
- Aloha Lili‘u
- Da Hui o Heʻe Nalu
- Daniel K. Inouye Institute
- Eddie Aikau Foundation
- Edith Kanaka‘ole Foundation
- GIFT Foundation
- Hālau Kū Mana
- Hawaii United Okinawan Assoc.
- Hi‘ilei Aloha
- Honolulu City Lights
- Kalihi-Pālama Civic Club
- Ke Kanakolu
- King Kamehameha Celebration
- Kūmano I Ke Ala
- Lā Hoi‘Hoi Ea
- Live Aloha Festival
- Lunalilo Home
- Mālama Kīpuka
- Manaup
- Nā Kama Kai
- Reach the Runway
- Rise Hi
- WCIT Foundation
Our process + services
We frame our practice within a Hawaiian sense of place, because to know a place is to know its environment, its people, and its culture across time. Place sits at the intersection of Hawai‘i’s past and future, the physical and the cultural. Understanding it gives way to opportunities, obstacles, and points of convergence. We know that with each client, the best way forward is a matter of orientation — where you come from, where you are, and where you’re going. If strategy is a process of repositioning, we believe that success requires the alignment of a client’s genealogy, journey, stories and values.
OUR PROCESS IS CENTERED IN OUR CULTURAL METHODOLOGY
GENEALOGY
We begin every project as close as we can get to its source, and through cultural and historical research, we trace its lineage, origin to outcome.
STORIES
Navigation is both science and art, and we bring a diverse network of expertise to ensure the utilization of both. Listening to the stories of a place and its people shows you the way forward.
JOURNEYS
From visuals and messaging to presentation and promotion, we deliver the story of a future that you and your stakeholders tell together.
VALUES
We help you know your values so you can better share them through what you create. Hawai‘i is a complex place to do business, and in order to embrace change, you must know why you excel.
OUR SERVICES
STRATEGY
Positioning
Training
Coaching
Executive Placement
Entitlements
PLANNING
Community Engagement
Cultural Integration
Placemaking
Events
Cultural Programming
DESIGN
Branding
Graphic Design
Content Development
Web/Mobile Development
Environmental Graphics
COMMUNICATIONS
Public Relations
Crisis Management
Media Relations & Training
Social Media
Translations
STRATEGIC PARTNERS
Featured Work
Let’s Talk Story
725 Kapi‘olani Blvd, 4th Floor
Honolulu, Hawai‘i 96813
(808) 593-3048
@dtlhawaii